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GEICO x EMPLOYEE RESOURCE GROUPS (ERG)

Original logos lacked identity and style was outdated, so our team rebranded!

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Concepted with team to establish logo system, color palette, and patterns unique to each group while adhering to brand guidelines

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Intended to capture cultural characteristics of each group through patterns, wanted each group to feel their logo properly represents

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Officially instilled at GEICO in September, 2024

erg stanley cup mockup.png
ERGLogo_ABLE_med-txt.png
ERGLogo_AANHPI_med-txt.png
ERGLogo_PEERS_med-txt.png
ERGLogo_FAMILIA_med-txt.png
ERGLogo_MILITARY_med-txt.png
ERGLogo_PRIDE_med-txt.png
ERGLogo_GROW_med-txt.png
ERGLogo_GOBOLD_med-txt.png
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