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GEICO x EMPLOYEE RESOURCE GROUPS (ERG)
Original logos lacked identity and style was outdated, so our team rebranded!
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Concepted with team to establish logo system, color palette, and patterns unique to each group while adhering to brand guidelines
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Intended to capture cultural characteristics of each group through patterns, wanted each group to feel their logo properly represents
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Officially instilled at GEICO in September, 2024









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